Social Media Manager Responsibilities
- Creates and manages strategic social media editorial calendars and campaigns.
- Including but not limited to:
- With Owner, develop an annual Social Media Strategy and Social Calendar, setting overall and platform specific goals and reviewing quarterly. Goal is to ensure that the Boston Moms and Cape Cod Moms social media presence is engaging and relevant to local parents, readers, and businesses who may wish to partner with Boston Moms and Cape Cod Moms.
- Using Canva, create Boston Moms and Cape Cod Moms branded graphics using relevant content from BostonMoms.com and CapeCodMoms.com. Share in-feed and in stories.
- Create & schedule Instagram: 1 feed post/day + minimum 2 reels/week. Posts to be created using our organic content, Guides, sourcing images from our contributing team, sharing memes on Boston Moms or Cape Cod Moms branded graphics with attribution to the original poster etc, + using relevant hashtags. Stories and posts should prompt engagement from the audience.
- Create & schedule short-form video 2x/week for Reels and/or TikTok. Adjust strategy with current trends.
- Create & schedule nightly meme shares to Boston Moms and Cape Cod Moms Facebook page, with proper attribution to original poster where necessary.
- Interact with local businesses on Instagram as Boston Moms and Cape Cod Moms, send any warm leads for advertising to the Director of Sales + Advertising for follow-up.
- Respond to and engage with followers as Boston Moms or Cape Cod Moms.
- Remain aware of social media notifications, ensuring that comments are appropriate and do not violate our community standards or jeopardize Boston Moms or Cape Cod Moms relationship with a sponsor or contributing writer + notify Owner immediately if comments get out of hand.
- Assist in social media promotion for sponsors, as needed, with direction from the Director of Sales + Advertising.
- Including but not limited to:
- Occasionally accompany Owner to events, newscasts etc to capture Behind the Scenes footage for use across social media channels.
- Stay current on social media trends by ongoing research and development; and adjust accordingly.
- Proactively post trending or relevant current events.
- Interact and build rapport with relevant local businesses, influential members of the community, and local media.
- Keep in good communication with Owner via email, phone and conference calls, and shared files.
- Represent Wicked Good Mom Media in a positive and professional manner at all times.
- Respond to emails in a timely manner (24 hours or sooner when timeliness becomes necessary).
- Participate in once monthly all-team virtual meetings and regularly discuss social media marketing needs, efforts and strategies with the Executive Team.
- Prepare social analytics summary reports as reasonably requested by the Owner.
Qualifications
- Excellent writing, presentation and communication skills.
- Strong project management skills.
- Solid understanding of and comfort level with computer online interfaces, including WordPress and Co-schedule.
- Knowledge and strong comfort with social media platforms including Facebook, Instagram, and Twitter + Canva for the creation of graphics. (Wicked Good Mom Media is willing to train for specific program details, but foundation of technology knowledge and skill set are a must.)
- Knowledge of FTC guidelines + commitment to working within those guidelines.
- Impeccable attention to detail.
- Ability to communicate clearly and concisely (written and verbal).
- Ability to work autonomously and diligently to meet deadlines.
- Ability and willingness to travel for assignments (reimbursement provided for gas/events at Owner’s approval).
- Dedication to promoting team morale.
- A passion for the mission of Wicked Good Mom Media to support and connect the mothers in our community.
